About a month ago, mid-level executive in California, I know that I asked for advice to get a new phone. He said: "I did not really need or want a smart phone, not text or e-mail from the phone. My old phone is dying, and even if you do not make the brand more, do you recommend?" My answer surprised him, I said: "Do you realize what your phone says about you? It 's something to think about."
Walk into any coffee shop or a company and developing an immediate perception of age and income levels of people based on their cell phones. Since promotional products GoPromotional company, we are always interested in buying habits and marketing trends. Mobile phones are the tip of an ever changing market. In our experience, this is what your phone says about you:
If you have a sm
all flip phone is probably aged over 40.
If you have an older Blackberry, it is likely that more than 40 years and had a good job at some point.
If you have an Android phone, you're probably under 40 in the same with an iPhone.
Cheaper Android phones and Windows, and you are probably even younger, between 20-25.
Users touch screen (iPhone and Android) make a lot of money (or they are computer geeks).
Nielsen's research backs up what you find in any American city. Android and users of Apple iPhone Smartphone are young and they earn more money than people who use other types of mobile phones. It's something to think about when you are interested in personal branding. A cell phone does not make the man or woman, but like so many other things it does not say much sophistica
tion to your age, income and technology. Whether you believe it or not, potential employers and colleagues probably also noticed, consciously or unconsciously.
As a side note, the executive mentioned earlier, which ended with a new smartphone with Android, though our conversation established that does not really need. Last week got its first rise in seven years, probably just a coincidence.
Gareth Parkin is the CEO of a group GoPromotional international marketing online that specializes in corporate gifts and promotional merchandising company. The team GoPromotional has over 30 years experience in corporate gifts, branding and international marketing and offer a wide range of quality promotional items at exceptional prices, including: promotional mugs and cups, key chains, promotional conference bags, promotional green bags, clothing company and much more. In GoPromotional, "We turn your marketing vision into reality!"
- Touch screen phone users (Android and iPhone) earn good money (or they are just computer geeks).
Nielsen's research backs up what you will find in any US city. Android and Apple iPhone smart phone users are younger and they earn more money than people using other types of cell phones. This is something to think about when you are interested in personal branding. A cell phone doesn't make the man or woman but like many other small things it does say a lot about your age, income and technical sophistication. Whether you want to believe it or not, potential employers and coworkers also probably notice this either consciously or subconsciously.
As a side note, the executive I mentioned above ended up getting a new Android smart phone even though our
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